Our STORY

Founded in 2014, Habitat XR is an impact-led, multi award-winning production studio that looks like a conservation organization.

Our overarching mission: to protect nature by reconnecting people to it through immersive storytelling.
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Our multi-disciplinary team has produced work across 19 countries across the world (and counting), and through our partners we have delivered immersive experiences to more than 750,000 people.


Ulrico Grech-Cumbo is our CEO and Founder, describing himself as a conservationist, technologist and entrepreneur. Ulrico's education in Mechanical Engineering fostered a love for solving hard problems, while the privilege of travelling to the wild throughout his childhood sowed in him a deep curiosity for earth's other co-inhabitants.

"Habitat XR was founded because I felt absolutely no fulfilment from the work I was doing before. Converging my passions for nature and technology, and building a team of likeminded people, has been the greatest honor of my life.

"Ulrico has won several notable awards including being listed by FastCompany Magazine as one of their "Most Creative People in Business" and winning the Technology category in the 40 Under 40 South Africa Awards.

Sustainability

Beyond projects, Habitat XR as an entity is intentional about its own social and environmental impact.

Here are a few highlights about the business:

Currently, 40% of our work is powered by solar energy, with a commitment to making it 100% by the end of 2025.

We strictly recycle (including e-waste) and upcycle at the office, and 100% of team food waste is composted for our indigenous garden.

We have a company policy against filming wildlife in captivity or baiting in any way to achieve shots.

We are pending an international B-Corp Certification (like Patagonia)

Our Team Immersion program ensures that each year, our entire team gets to spend time in pristine wilderness to connect with our purpose.

Our Professional Development Program gives every member of our team paid work time to pursue new skills and knowledge, with a budget to fund the training costs.

Our Wellness Fund makes budget available to our entire team in the promotion of physical, mental and emotional health.

Our International Travel Equity Program sees, where possible, that local aspiring creatives and creative technologists are given meaningful training and opportunities by our projects where we are "imported" to foreign countries for work.

We are busy planning an accountable Carbon Offset Program given our frequent travel.

Our Founder

Add details - present Ulrico as the founder and visionary of the company, for partners to start connecting with him through our website and be able to build further on that through calls.

Cinematic VR

Our longest-running department, this world-class team specializes in live-action 360° video, which we call "cinematic VR". With some of the most experienced cinematic VR artisans in the world, the skills in this team include editing, stereoscopic stitching, sound design, colour grading and scriptwriting.

Development

Our app development team creates the necessary containers for our digital assets to come alive. We mostly develop in Unity and Unreal Engine, creating virtual and augmented reality apps, 360 video players, hologram applications and even interactive installation apps.

Production

Our production team lives at the center of all other teams. This group facilitates client service, partner liaison, project planning, field producing, production management and office management.

3D

Our incredible 3D team, made up of 3D modellers, riggers and animators, painstakingly replicate animals, plants and geology to create hyper-realistic assets used across virtual reality, augmented reality and hologram experiences.

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